Traditionally, small businesses have adopted many ways of getting clients: advertising (whether print, posters, radio), cold calling, direct mail, and networking among
These ten principles of networking (particularly aimed at startup businesses) have been developed from thirteen years of networking, coaching and teaching about networking and
The idea of an ‘elevator pitch’ is that you get into a lift (elevator) only to find that inside is the very person whom you need to persuade to help your business. What do you
What does your advocate need from you? The purpose of having an advocate is to have them refer their contact/friend/business colleague to you. It is not for them to "sell"
Accept 100% responsibility for your outcomes and accept that there’s another person in the discussion with their own set of needs, wants, desires and outcomes
Before you go to a networking event, you need to find one that is worth going to. You need to know why you’re going—in other words, your purpose. You need to know what you
Maggie was one of two directors of a small business. The directors knew that business networking was an important part of their strategy for growing the business, but only
I was asked on LinkedIn how less sure and less experienced coaches could increase their confidence to ask the most useful questions which can often be the hardest to ask (and