Structure your story well

There are many structures that story-tellers can use. But some structures are more useful than others for the purpose of networking. Here is one that works.

How many referrals do you need?

Use this simple calculator to give yourself an idea of how many referrals you need from networking

Why tell a story?

Stories are memorable in ways that dry factual statements aren’t, particularly when people are listening to a number of other people for the first time all telling them what

A story about stories

One Friday afternoon, the telephone rang. It was a woman who asked me if she could discuss my website. Thinking that this was another website developer cold calling about my website

Getting clients by networking and advocacy

All businesses need to be aware of the power of networking and advocacy as a means of obtaining clients. Often, it is the most productive use of businesspeople’s limited time

Networking guide

This page lists all the content on this website about identifying people with whom you might develop a mutual referral and advocacy relationship.

Take a different approach to networking

Many people misunderstand the purpose of a networking event. It isn’t to get customers, or even leads.

Networking thought

Thought-provoking videos and material from other practitioners on developing business through networking

The perfect ten minute presentation

In ten minutes, you can say a lot. What you say depends on

Elevator pitch

What do you say in thirty seconds about your business? There are two answers to this question: the conventional one and the useful one.