You must do all the following. Employers can and will bin CVs which fail at these basic steps:
Employers want to see people who:
You’ve just got to distinguish yourself from the rest. Over and over, employers tell me that this is important to them (along with a willingness to make an effort, to do more than is asked for).
You’ve got to show you understand that the employer’s needs are more important than yours.
In the words of my Russian master at school, who was fond of quoting Shakespeare,
Be bloody, bold and resolute
> Get that CV right