Bespoke coaching addresses the client’s specific needs and issues. Using our ‘interpretative’ coaching approach, we mix the teaching of material with coaching client staff on their experience of applying in their workplace what they have learnt.
The analogy is with sports coaching. A business coach can see your blindspots and can analyse your business ‘game’, your strengths and your weaknesses, in the light of where you want your business to go and how you want to develop. They do whatever is needed to enable the client to gain that understanding. However, like the sports coach, the business coach can’t play the game for the businessperson.
Our approach is suitable for successful businesses that want to be more successful. It drives best practices throughout a business.
It is also for businesses that are not as successful as they could be. (See On being stuck.)
Our techniques enable us to work at a contextual level. So, we don’t need to know how to make widgets in order to help a widget maker to be more successful.
Clients can also explore more personal issues and the obstacles they find are in the way of their success in business, through emotional intelligence at work. This process is highly desirable if the business is really to fly.
Our development approach enables you to realise and develop your own potential. You have to be responsible for your success—a coach doesn’t play the game for their client.
Our work is based on the principle: ‘if you give someone a fish, you feed them for a day; if you teach them how to fish, you feed them for life’.
We recommend an intensive burst of energy to get things going strongly, followed by regular monthly coaching and training.
For a business of around 12 people, we recommend up to two days’ involvement per month for three or so months, dropping to one day per month thereafter. We are available to everyone in the client business every day in working hours by phone and email.
Bespoke coaching is always tailored to individual clients’ needs. Whilst clients may have as much or as little as they want, if real fundamental change is to be achieved in a business, a minimum of six months is essential, and a year highly desirable.
We are delighted to meet prospective clients, without charge, as often as they need to understand the process and how it will benefit their business.
The coach doesn’t play the game. It is important to recognise that success in a business can only be achieved by the client and, therefore, prospective clients need to understand what they will have to do to achieve their success.
It is essential that the business owner(s) and senior decision makers buy into the agreement to work with me.