Networking guide

… How to get business through networking and advocacy

This page lists all the content on this website about developing a business through relationships with other businesspeople:  getting the most from networking meetings;  identifying people with whom you might develop mutual referral and advocacy relationships;  and how to successfully create and maintain such a relationship.

Introduction:  what’s the most useful approach?

>  story:  Heaven and hell
>  What is networking really?
>  Take a different approach to networking
>  A short piece about the ten principles of networking
>  A short piece about going to networking events
>  A short piece about business networking events
>  work story:  Networking:  just do it
>  How to choose a regular business networking event
>  How to run a business networking event (this is also a guide to how to identify the best events to attend)

Preparation:  talking about your business

>  What is the purpose of your business?
>  Talking about your business
>  The perfect ten minute presentation
>  Elevator pitch

Preparation:  telling stories

>  Why tell a story?
>  story: Story about stories
>  Structure your story well
>  Examples of stories about business that emotional intelligence at work uses

Making progress:  successful referral and advocacy relationships

>  How many referrals do you need?
>  Who to focus on when networking
>  Getting business through advocacy
>  Setting up successful advocacy relationships
>  Building advocacy relationships in business
>  Briefing advocates

More useful material  

>  Asking open questions confidently
>  Purpose and outcomes

Help from emotional intelligence at work

>  Getting clients by networking and advocacy training programme

Tailored in house coaching and training services are also available.

Last updated 10 february 2016 . images Jeremy Marchant and Free images