A short piece about elevator pitches

The idea of an ‘elevator pitch’ is that you get into a lift (elevator) only to find that inside is the very person whom you need to persuade to help your business. What do you

Briefing an advocate

What does your advocate need from you? The purpose of having an advocate is to have them refer their contact/friend/business colleague to you. It is not for them to "sell"

Commit to growth

For a business to grow, its leaders have to be willing to grow themselves, to change and develop. This is hardly surprising. At the end of the day, businesses are the people

How to improve your business website—3

Blogs are very important. They demonstrate that you are a human being. Blogs about "sign up now, only two places left" tell the reader that you're more interested in selling

How to improve your business website—2

Here is a suggested structure for a business website which assumes that its purpose is to convince visitors that you know what you are talking about. The intended outcome is

How to improve your business website—1

Stay with this. Although what I will propose may sound radical, it doesn’t need much work now; you can add to it later (and for search engine purposes, should be built up

A short piece about your purpose

Whether it is a meeting, a conversation, a business, a job, a holiday—absolutely any human activity—it is worth asking: “What is the purpose of this meeting, conversation,

Being good enough

When I encounter resistance to this phrase (which is surprisingly often) it is usually, I feel, because people misunderstand it. Note that the phrase “good enough” contains

The coaching conversation

Well formed outcomes are essential in defining or gathering requirements with a client. In fact, they are (or should be) the requirements. An outcome is the answer to the

Recruiting for attitude

I trotted along to the IT department, having prepared myself for the interview. I was, however, surprised as the interview progressed that the personnel manager seemed not to