The sales process and, to a lesser extent, marketing are the forums in which scarcity models show up most clearly in business. This is hardly surprising given that sales is
A scarcity model, as opposed to an abundance model, is a belief that there is not enough to go around and that we will lose if we don’t fight for everything. That “not enough”
Building a successful business is no mean feat. Of course, along the way, there are always hurdles to overcome. Sometimes the barriers are obvious, more sales are needed or
In a recent poll, when asked, “What one improvement could make your business more profitable?”, I voted “Having more time to think”, confident I would be in the minority, only
As a consultant, I worked on many assignments for corporates, such as the BBC, EWS Railways and many others, where my job was to be the interface between the clients and
It is a truism that there is a lot to do in business. Businesses of more than one person need to be confident that each person knows their responsibilities
Bids and tenders are often essential to get a client, particularly in large projects Yet many are quite simply not up to the job, let alone being actually compelling.