Five emotionally intelligent marketing tips

The meaning of a message is what the recipient makes of it

Falling off the business life cycle?

Businesses are generally recognised as moving through different stages. This is usually referred to as the “business life cycle” though it isn’t actually a cycle

Why some businesses stall

In this video, Jeremy Marchant talks briefly about why some businesses inexplicably get stuck

Stuck in the growth stage

It is possible for a business to be “stuck in growth”: to be outwardly successful, but not actually achieving the full potential of the people in it.

Moving into maturity

Many businesses are somewhere in the growth stage. We argue that a business should aim to get out of this stage—into maturity—as soon as it can

What is the purpose of your business?

If you don’t know what the purpose of your business is you will find it hard to be compelling, or even comprehensible when you talk about it.

Setting up successful advocacy relationships

Dealing with reservations is an essential part of setting up successful advocacy relationships.

Building advocacy relationships in business

Advocacy marketing is a powerful and, arguably, essential component of any business's marketing strategy.

How one client got out of his own way

In this video, Jeremy Marchant tells a powerful story about a client who had to accept that holding on to an issue was holding him back in his business.

The case for intervention

Why businesses often need some fresh input from outside...