Talking about your business

It is essential to be able to give a statement of what your business does that is brief, comprehensible and useful to the particular person to whom you are talking.

What is the purpose of your business?

If you don’t know what the purpose of your business is you will find it hard to be compelling, or even comprehensible when you talk about it.

Setting up successful advocacy relationships

Dealing with reservations is an essential part of setting up successful advocacy relationships.

Building advocacy relationships in business

Advocacy marketing is a powerful and, arguably, essential component of any business's marketing strategy.

Heaven and hell

A woman who had worked all her life for good causes was granted a strange wish

What is networking, really?

The strongest route to having someone buy your services or products is if someone they trust recommends you.

‘Cargo cult’ networking

In the years during and after the second world war, vast amounts of war material were airdropped into the islands of New Guinea during the Pacific campaign.