What does your advocate need from you? The purpose of having an advocate is to have them refer their contact/friend/business colleague to you. It is not for them to "sell"
For a business to grow, its leaders have to be willing to grow themselves, to change and develop. This is hardly surprising. At the end of the day, businesses are the people
Here is a suggested structure for a business website which assumes that its purpose is to convince visitors that you know what you are talking about. The intended outcome is