Networking guide

This page lists all the content on this website about identifying people with whom you might develop a mutual referral and advocacy relationship.

Customer service: a game of equals

In this video, Jeremy Marchant discusses how serving the customer is a relationship of equals.

Take a different approach to networking

Many people misunderstand the purpose of a networking event. It isn’t to get customers, or even leads.

Networking thought

Thought-provoking videos and material from other practitioners on developing business through networking

The perfect ten minute presentation

In ten minutes, you can say a lot. What you say depends on

Elevator pitch

What do you say in thirty seconds about your business? There are two answers to this question: the conventional one and the useful one.

Well formed outcomes

Well formed outcomes are essential for any service provider in defining or gathering requirements with a client

Talking about your business

It is essential to be able to give a statement of what your business does that is brief, comprehensible and useful to the particular person to whom you are talking.

What is the purpose of your business?

If you don’t know what the purpose of your business is you will find it hard to be compelling, or even comprehensible when you talk about it.

Setting up successful advocacy relationships

Dealing with reservations is an essential part of setting up successful advocacy relationships.