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Networking guide

… How to get business through networking and advocacy

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This page lists all the content on this website about developing a business through relationships with other businesspeople:  getting the most from networking meetings;  identifying people with whom you might develop mutual referral and advocacy relationships;  and how to successfully create and maintain such a relationship.

Introduction:  what’s the most useful approach?

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>  story:  Heaven and hell
>  What is networking really?
>  Take a different approach to networking
>  A short piece about the ten principles of networking
>  A short piece about going to networking events
>  A short piece about business networking events
>  work story:  Networking:  just do it
>  How to choose a regular business networking event
>  How to run a business networking event (this is also a guide to how to identify the best events to attend)

Preparation:  talking about your business

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>  What is the purpose of your business?
>  Talking about your business
>  The perfect ten minute presentation
>  Elevator pitch

Preparation:  telling stories

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>  Why tell a story?
>  story: Story about stories
>  Structure your story well
>  Examples of stories about business that emotional intelligence at work uses

Making progress:  successful referral and advocacy relationships

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>  How many referrals do you need?
>  Who to focus on when networking
>  Getting business through advocacy
>  Setting up successful advocacy relationships
>  Building advocacy relationships in business
>  Briefing advocates

More useful material  

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>  Asking open questions confidently
>  Purpose and outcomes


Help from emotional intelligence at work

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>  Getting clients by networking and advocacy training programme

Tailored in house coaching and training services are also available.

Last updated 10 february 2016 . images Jeremy Marchant and Free images

Further reading

  • Golfing for beginnersGolfing for beginners
  • On music—2On music—2
  • Sit!Sit!
  • About emotional intelligence at workAbout emotional intelligence at work
  • A few conkersA few conkers
  • A few darling budsA few darling buds
  • Well formed outcomesWell formed outcomes
  • GradStart for graduate recruits—programme overviewGradStart for graduate recruits—programme overview
  • Splashing in the puddlesSplashing in the puddles
  • Empathy: the human connection to patient careEmpathy: the human connection to patient care